Jessica will help you get your dollars in line

January 23, 2024

Once a financially unstable single mom, Jessica Gaston built her financial literacy and expertise from scratch. In 2018, she launched her company, The Finance Doctor, to help her community do the same. Read on to learn more about her work.

Introduce yourself — who are you and what is your company?

I am an award-winning financial expert who has helped over 3,000 families get out of debt. I am a financial guru specializing in behavioral finance and the why’s of financial decision making.

How did your company start?

In 2018, I started my company to assist businesses, but in 2020, I got an overwhelming amount of interest from family and friends, so decided to give corporate knowledge to every day people.

Why this idea?

Many people struggled after COVID and the economy has only gotten worse. People need this information I’m delivering.

Did you always want to be an entrepreneur?

NO! Some entrepreneurs are made through seeing a problem, fixing in their personal lives and wanting to share that development process with the community.

What identities or life experiences do you bring to entrepreneurship that helped prepare you for this lifestyle?

I was once an uneducated single mom not financially stable. Many people today who are struggling to be successful while paying day-to-day bills can relate to this.

What is the biggest barrier you’ve faced on your entrepreneur journey?

Reaching those who truly need the financial guidance. Most people who can afford my services don’t need it as much as those who are struggling paycheck-to-paycheck.

Why do you love what you do?

I am able to get people out of financial debt. Finance is the root of many societal problems and I’m doing my part in liberating those in financial bondage.

What advice would you offer fellow or aspiring entrepreneurs?

Network and market! No one can buy your services if they don’t know you exist.

Curious what resources in the Launch Dayton community can help YOU grow your business? Check out our interactive resource guide here.