UNLISTED wins $100K in Pitch HearstLab competition

April 23, 2024

Woman-Led Off-Market Real Estate Technology Startup Takes Top Prize from Fund Designed to Close the Gender Gap in VC

Dayton-based real estate technology startup, UNLISTED, won $100,000 at Pitch HearstLab New York last week.

UNLISTED operates UnlistedHomes.com and Agents.UnlistedHomes.com. The startup developed cloud-based software that leverages AI and machine learning technology designed to reveal off-market real estate opportunities for buyers, sellers, real estate agents, and the industry as a whole.

The company is lead by founder, CEO and Daytonian Katie Hill.

“It’s an honor to be selected by such an incredible panel of judges,” Katie said. “This win is powerful validation of UNLISTED’s unique value proposition and market-changing potential.”

Changes in the real estate legal and regulatory landscape have raised questions about the future of the industry.

“While recent lawsuit settlements create new pressure on the industry, our innovative approach increases the size of the pie for everyone,” Katie said. “The timing of this investment could not be better. It will enable UNLISTED to support our buyers, homeowners, and agents in even more meaningful

UNLISTED is experiencing rapid growth and serves U.S. customers from the Bay Area to Boston.

Pitch HearstLab is the organization’s pitch competition for early stage, women-led startups. In addition to the $100K, HearstLab will also provide Katie and her team with hands-on support. The company plans to use the funds and mentorship to accelerate sales and product development.

The competition

Pitch HearstLab is the startup pitch competition with the largest check size for women-led startups in the world. The event series is aimed at finding and funding the best high-growth B2B(2C) women-led startups in the US and select international markets. New York is the seventh event in the series, and the first time the event happened at Hearst HQ.

Hundreds of founders applied from across the country. HearstLab selected only six finalists to present in-person at the Hearst Tower on Wednesday, April 17, 2024.

Each founder pitched to a live audience and a panel of expert judges. The panel of judges included including Eve Burton, Hearst EVP & HearstLab Chairwoman; Alice Vilma, Morgan Stanley Managing Director and Co-Head of the Next Level Fund; and Tom Cross, Hearst’s SVP and Group Head of Transportation.

The event was MC’ed by HearstLab Scout and ESPN Director, Kati Fernandez.