Edible Arrangements owner Chad Diggs latest on WYSO’s Bouncing Back series
The third episode of WYSO’s new web and radio series, Bouncing Back: Dayton Small Business Survive the Pandemic, hit airwaves this week, featuring Chad Diggs, co-owner of Edible Arrangements in Kettering.
As in-person celebrations were curbed during the pandemic, Edible Arrangement’s sales exploded as people turned to products they could send to say congratulations or I miss you. But as revenue jumped, so did costs, as global supply shortages hit the main street business, Chad recalls.
“Everything became extremely difficult to find. It was all these extra expenses that you didn’t expect to come along with the increase of revenue,” Chad said. “I cancelled my salary. No matter how much money Edible made, we decided we weren’t going to take any home because we had to put our team first. And I think our employees saw that.”
When it is complete, the WYSO series will feature stories from nearly a dozen entrepreneurs within our Launch Dayton community. The stories will air each Wednesday at 6:44am and 8:44am (during Morning Edition), again during All Things Considered at 5:44 pm and finally on the following Sunday Morning during WYSO Weekend between 10:00 and 10:30 am.
The series was produced by Jess Mador from The Eichelberger Center for Community Voices in collaboration with Audrey Ingram and Launch Dayton, a network supporting entrepreneurs across the Dayton region.