Finding the Pivot: Customer Discovery vs. Market Research
This insightful session will explore the critical differences between customer discovery and market research, and how insights gains from both activities can lead (or wish they would have led) to pivots. You will come away with:
Enhanced understanding of customer discovery and how to do it right
A better idea of how to do market research and the resources to conduct it
Real-world insights about pivots that you can relate to your own venture
