Black entrepreneurs have long faced systemic barriers to growth, including access to loans and capital, biased community perceptions, and gentrification challenges. The COVID-19 pandemic has compounded these hurdles for Black-owned food service companies.
In partnership with PepsiCo Foundation, the National Urban League, through its 12 Entrepreneurship Centers in cities across the U.S., has launched the Black Restaurant Accelerator Program (BRAP). The BRAP will help address these barriers and take a long-term view by pairing participants with entrepreneurship advisors and PepsiCo employee volunteers to build an actionable plan for growth. Our objective is to help these businesses to become profitable, nimble, and thrive.